Branding
Blaq.
2 months
2023
Blaq: Consulting
Project Description
Introduction:
Blaq. is a software development and startup consultancy. They serve builders CTOs, dev leads, and technical founders—not consumers. The brief: create a brand and website that instantly signals “built for engineers,” aligns with the Blaq. name, and feels native to modern developer culture.
Challenge:
Appeal to a technical audience through understanding audience liking. Balance a dark, neon-accented visual language with usability and accessibility. Communicate expertise succinctly while keeping the tone credible.
Solution:
We chose a clean dark theme with bright green/purple accents that tech folks recognize and like. Copy is short and clear: what Blaq. does, for whom, and why it works. Pages are simple to scan with clear sections for services, past work, and a straight “Talk to us” path. The result looks modern, loads fast, and feels made for engineers.
Impact:
Visitors from the target audience reported immediate familiarity “this feels like our world.” The brand consistently signaled technical credibility, improved relevance on first contact, and supported from startups seeking serious engineering and consulting support.
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